About Us
ASIAN ESTEEM INDUSTRIAL SENDIRIAN BERHAD
PICTURE FRAME MANUFACTURER IN MALAYSIA SINCE 1994
Background
1. Company History
Since our inception in 1994, ASIAN ESTEEM INDUSTRIAL SENDIRIAN BERHAD have embarked to become a quality picture frame manufacturer and moulding manufacturer with quality products which include timely delivery. Our factory is located in Balakong, Selangor, Malaysia with over 57,000 sq. feet in size. Currently, we have over 50 skilled and highly experience workers. In 1999, we were carefully invited by Jetro, a Japanese government organisation to represent Malaysia as one of the premium wood, picture frame manufacturer to exhibit in its renown ‘Good Living’ Tokyo exhibition event in Tokyo.
2. What we do
In recent years, we have introduced and developed many high quality frames and moulding designed for art paintings, picture frames, furniture, wood carvings and other material decoration for luxury homes and hotels.
3. Experience
Our top management has a combined 100 years of experience in manufacturing of wooden picture frames and moulding. The pride of our company products are using composite metal gold leaves and silver leaves.
As a picture frame manufacturer, we have a team of professional and experience staff to undertake and manage Project Sales which including picture framing services and installing art pieces. Our framing services include oil painting, canvass oilpainting, water colour, photography prints, posters,shadow box, various certificate and artwork mounting. In our selection of product we have an array of designs ranging from modern – classic- contemporary wooden frames to compliment any art pieces.
Strategy & Vision
A. Vision statement
Our vision is to preserve the traditional method of making great products that will continue to make significants contribution to the markets.
B. Mission statement
Our mission is to skillfully make quality products that will enhance and inspire our clients creativity and imagination.
C. Values
Ensure our products are made in the most efficient and effective methods to reduce wastage while preserving nature and environment.
D. Business goals & objectives
To improve profitability
To increase efficiency
To capture a bigger market share
To provide better customer service
To improve employee training
To reduce carbon emissions
E. Growth strategy
Invest to accelerate internal growth:
Investing in new tools and machinery to increase efficiency and accelerate unit volume growth in key products.
Re-develop our low cost products:
By re-developing these products our operating efficiencies and cost will be significantly reduce which will lead to costs consistently and increase in our return of sales without sacrificing quality.
Leverage on brand name :
Generate growth by building our own branding which will provide increased opportunity for future growth and valued consistent with our business goals and objectives.