Most businesses competitive strategy focus on either lowest price or product differentiation as their marketing strategy. For us, we embrace both low price and product differentiation strategy to achieve our business goals and objectives. Our re-development of our Low Cost products by means of alternative materials without sacrificing quality, will allow us to lower our selling prices to be comparable with those imported low quality products for the broader market segments. With this new product our cost consistency will be maintain with a mark increase in our return of sales.

Product Differentiation is very important to our company, this is where we can preserve and continue to make products using the traditional methods. The market for these products are still very much in demand and vibrant just that our marketing need to be more focus and cater for this market niches. This is evidence with our penetration into Australia and Philippines with such products. Since these products are of higher quality and with lesser competition it translate into high selling prices and profit margins. Our twin strategy of Low Cost and Product Differentiation Strategy will put our company in good stead in expanding our markets and at the same time preserving our traditional method of making our products. With this, you should be working with only the best wooden picture frame supplier. The latter will provide you with the guarantee of having top-notch frames that will be able to withstand the test of time